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The Essence

of D-Brand

Those who think too short-term will stumble in the long term. Show courage, move, be a pioneer. D-Brand wants to reinvent sports fashion for people who stay true to their word. Just like the brand itself. Because D-Brand says ‘no’ to fast fashion, the arrogance of power and the waste of resources, while focussing on high quality. Strong, high-quality and progressive are not only the premium brand's garments, but above all its core values: Detox, Desirable, Digital & Diversity.
 

 

D-Values

Detox

Sustainability, fairness and high-quality materials are at the centre of production. In the future, D-Brand is aiming for circular production that is holistic and transparent across the entire life cycle of the clothing, from production to recycling. The CO2 footprint generated along the value chain is thus offset. In this way, the brand conserves resources during production in a future-oriented manner, for the benefit of people and the environment and not at their expense.

Desirable

With D-Brand, you take a clear stance. Based on the principle ‘Buy less, buy better’, the brand appeals to consumers who have specific goals in life that they realise and who inspire others with their attitude - with creativity, mindfulness and foresight. Carrying D-Brand means setting a good example and communicating this.

Digital

D-Brand combines traditional craftsmanship with digital production and marketing processes from creation to sale. Processes such as creating patterns or photographing products can be replaced with the help of special techniques to better fulfil the needs of customers. Before they are ordered, the garments come to life in digital spaces. This is the future: fashion made to order. 

Diversity

We do not live alone as individuals on this planet; together we are around eight billion people - with different origins, ethnicities and religions. We are not the first and we will not be the last. To ensure that future generations have the same opportunities and possibilities, we should live responsibly on this beautiful, diverse planet.